Meetings Media | Meetings Focus East

Available in this section:

Meetings Focus East Audience Details:

Meetings Focus East connects you with meeting professionals nationwide who want to book your destination. We deliver the quantity and the quality of audience that bring you what you need to drive group business.

And now, we’ve got the most efficient way to authenticate this! BPA has recently launched a new audit model: the Brand Reach Audit. This special tool enables you to analyze the reach of 3 of our brand products: Meetings Focus East Magazine, Webinars, and e-Newsletter, and accurately measure the audience that is using 1, 2 or all 3 products. The findings further authenticate our reach in the market, and enable you to see the real value in your campaign. Consider:

Meetings Focus East magazine reaches 22,533* unique individuals

Meetings Focus East e-Newsletter: 17,582*

Meetings Focus Webinar Registrants: An average of 884 per event*

Overall, each ‘unique’ individual touches 1.4* ‘channels’, and analyzing all 3, we have 27,730* Unique individuals who touch the Meetings Focus East brand. In addition, the Brand Reach Audit shows the volume of planners by state, by title, and by industry classification. Be sure to ask your representative about this new tool to help plan your marketing campaigns more efficiently…and be sure to ask all of your marketing partners about their Brand Reach data.

*BPA Worldwide, June 2011