Why Meetings Focus East?
Selecting media for your next campaign can be like unraveling a puzzle. What is your target market? Are you seeking to reach a certain type of meeting planner? Are you targeting planners in a specific geographic area? What means the most to you in a publication?
Meetings Focus East:
Is the ONLY publication for meeting professionals that has authenticated this claim: 100% of our magazine subscribers plan/hold meetings, conventions and/or conferences in the Eastern U.S. and/or Eastern Canada*, including: Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Washington, D.C., Ontario and Quebec.
- Offers a new Brand Reach Audit* to authenticate the audience of our print products, webinars and e-Newsletters.
- Is 100% direct request.* Each and every subscriber asks for
Meetings Focus East magazine personally.
- Knows type of planner on 100% of its magazine subscribers: We can tell you the type of planner (corporate, association, independent), the industry classification (Manufacturing, Pharmaceutical, Finance, SMERF, and more), the type of meetings they book, attendance and more.**
- Knows its subscribers; 33.0%, or 7,409* copies are delivered to meeting planner titles, adding in webinar and e-Newsletter totals, this number jumps to 36.0%, or 9,979* unique individuals. We offer you one of the highest percentages of meeting planner titles in the market.**
- Is more than a magazine: We bring our content to meeting professionals nationwide with e-Newsletters, e-Blasts, webinars, meeting planner videos and more. We develop the most efficient and effective ways to reach planners in the format they want.
We can be your most efficient and cost-effective marketing partner.
*BPA Worldwide, June 2011 Total qualified = 22,533
**Publishers Own Data, August 2011
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