• East
  • Why Meetings Focus East?
  • Audience Details
  • Editorial Calendar
  • Meetings Focus Guide
  • Rates
  • The East Team

• MidAmerica
  • Why Meetings Focus MidAmerica?
  • Audience Details
  • Editorial Calendar
  • Meetings Focus Guide
  • Rates
  • The MidAmerica Team

• South
  • Why Meetings Focus South?
  • Audience Details
  • Editorial Calendar
  • Meetings Focus Guide
  • Meetings Focus Florida/Texas
  • Rates
  • The South Team

• West
  • Why Meetings Focus West?
  • Audience Details
  • Editorial Calendar
  • Meetings Focus Guide
  • Meetings Focus California
  • Rates
  • The West Team

• International
  • Editorial Calendar and Rates
  • Meetings Focus International Online
  • The International Team

• e-Media
  • Why Online?
  • MeetingsFocus.com
  • e-Newsletters
  • Digital Editions
  • Video Programs
  • Webinars
  • e-Blasts
  • Rates
  • The e-Media Team

• Webinars/Education
  • Calendar/Rates

• Live Events
  • Meetings Focus Live! Testimonials

• National Campaigns

• Why Meetings Focus MidAmerica?
• Meetings Focus MidAmerica Audience Details
• Professional Profiles & Planning Responsibilites
• 2012 Editorial Calendar
• Meetings Focus Guide
• Meetings Focus Guide Listings
• Special Meeting Sites Packages
• Rates
• Meetings Focus Live! East/MidAmerica
• Meetings Focus Live! IACC

MeetingsFocus.com

East

MidAmerica

South

West

Meetings Focus MidAmerica:  Connects you with meeting professionals nationwide who want to book your destination. We deliver the quantity and the quality of audience that bring you what you need to drive group business.

And now, we’ve got the most efficient way to authenticate this! BPA has recently launched a new audit model: the Brand Reach Audit. This special tool enables you to analyze the reach of 3 of our brand products: Meetings Focus MidAmerica Magazine, Webinars, and e-Newsletter, and accurate measure the audience that is using 1, 2 or all 3 products. The findings further authenticate our reach in the market, and enable you to see the real value in your campaign. Consider:

Meetings Focus MidAmerica magazine reaches 20,182* unique individuals

Meetings Focus MidAmerica e-Newsletter:   17,833*

Meetings Focus Webinar Registrants: an average of 884/event*

Overall, each ‘unique’ individual touches 1.3* ‘channels’, and analyzing all 3, we have 28,330* Unique individuals who touch the Meetings Focus MidAmerica brand. In addition, the Brand Reach Audit shows the volume of planners by state, by title, and by industry classification. Be sure to ask your representative about this new tool to help plan your marketing campaigns more efficiently…and be sure to ask all of your marketing partners about their Brand Reach data.

*BPA Worldwide, June 2011