MeetingsFocus.com

East

MidAmerica

South

West

Meetings Focus South: Connects you with meeting professionals nationwide who want to book your destination. We bring you the quanity and quality of audience that delivers what you need to drive group business.

And now, we’ve got the most efficient way to authenticate this! BPA has recently launched a new audit model: the Brand Reach Audit. This special tool enables you to analyze the reach of 3 of our brand products: Meetings Focus South Magazine, Webinars, and e-Newsletter, and accurately measure the audience that is using 1, 2 or all 3 products. The findings further authenticate our reach in the market, and enable you to see the real value in your campaign. Consider:

Meetings Focus South magazine reaches 25,283* unique individuals

Meetings Focus South Enewsletter:   20,657*

Meetings Focus Webinar Registrants: An average of 884/event*

Overall, each ‘unique’ individual touches 1.4* ‘channels’, and analyzing all 3, we have 31,836* Unique individuals who touch the Meetings Focus South brand. In addition, the Brand Reach Audit shows the volume of planners by state, by title, and by industry classification. Be sure to ask your representative about this new tool to help plan your marketing campaigns more efficiently…and be sure to ask all of your marketing partners about their Brand Reach data.

 

 

*BPA Worldwide, June 2011