Why Meetings Focus West?
Selecting media for your next campaign can be like unraveling a puzzle. What is your target market? Are you seeking to reach a certain type of meeting planner? Are you targeting planners in a specific geographic area? What means the most to you in a publication?
Meetings Focus West:
Is the ONLY publication for meeting professionals that has authenticated this claim: 100% of our magazine subscribers plan/hold meetings, conventions and/or conferences in the Western U.S., Western Canada and Mexico*, including: Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, Western Canada and Mexico.
- Offers a new Brand Reach Audit* that authenticates the audience of our print publication, webinars, and e-Newsletters. That total, 39,401* individuals touch the Meetings Focus West brand.
- Is 100% direct request.* Each and every magazine subscriber asks for Meetings Focus West personally.
- Knows type of planner on 100% of its magazine subscribers: We can tell you the type of planner (corporate, association, independent) the industry classification (Manufacturing, Pharmaceutical, Finance, SMERF and more), the type of meetings they book, attendance and more.**
- Knows its subscribers; 28.1%, or 9,848* meeting planner titles. Adding in webinars and e-Newsletter totals, this number jumps to 30.4% or 11,978* unique individuals. We offer you one of the highest percentages of meeting planner titles in the market.**
- Is more than a magazine: We bring our content to meeting professionals nationwide with e-Newsletters, e-Blasts, webinars, meeting planner videos, and more. We develop the most efficient and effective ways to reach planners in the format they want.
We can be your most efficient and cost-effective marketing partner.
*BPA Worldwide, June 2011; Total Qualified=35,079
**Publishers Own Data, August 2011
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